Adopted by universities and business schools in Finland, Barcelona, USA, South Korea, Canada, and the Middle East; and used in training at companies like Halliburton TX, Agilent technologies, and PropertyFinder, this book will help you not only to transform data into information but show you with real examples how to story tell it. The authors (a Kaggle master and a Bloomberg former bureau chief), bring together concepts from

Data Science
Design Thinking, and
Storytelling

to take you on a journey where the destination is nothing less than great visual storytelling.

Audience

MBA candidates, instructors, consultants
Users of Excel, PowerBI, or Tableau
No data skills or special math skills are required

What will you learn?

to identify the role of a narrative in a story
to transform data into information
to synthesize knowledge
to apply visual thinking tools to the decision-making process
to select visual communication techniques to persuade
to detect bias in charts

Marybeth Sandell

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